This way forward – a collective force for change
As a certified B Corp, we are part of a global movement for an inclusive, equitable, and regenerative economy.
March is B Corp month and to celebrate we sat down with our media partner D3 – also B Corp certified – to discuss the value of the certification and living our values.
The theme of this year’s B Corp month is "this way forward," with an invitation "to join the journey to better business."
At The Co‑operative Bank and D3, we would like to see other businesses joining the journey to improve their practices and outcomes and be part of a collective force driving systemic change.
The partnership between D3 and The Co‑operative Bank is grounded in a shared ethos of fairness, inclusivity and mutual benefit. D3 partners with clients who are not only leaders in their industries, but also share a commitment to making a positive impact on society and the environment.
Alex Radford, Co-founder and Partner at D3, says the value of the B Corp certification is a direct match with the D3 business. “It challenges us to continually evaluate and improve our practices across all areas of our business. It prompts us to think beyond the bottom line, considering the broader impact of our actions on our employees, communities, and the environment.”
Supporting B Corp businesses creates a multiplier effect of good. The partnership between D3 and The Co‑operative Bank is an example of what D3 calls “waterfalling for good”.
“Each time we choose a B Corp supplier or partner, we're investing in a business that is committed to positive impact, which in turn encourages and enables them to amplify their contributions to their communities and the environment. This waterfalling the good ensures that the benefits of our choices extend far beyond our immediate transactions, contributing to a larger ecosystem of sustainable and ethical business practices,” Alex says.
At The Co‑operative Bank, considering and reducing our impact on the environment is important to us so we value when our partners think the same. D3 is committed to reducing the carbon impact of the advertising industry, through intentional decisions on media partners and placements, and as supporters of the Ad Net Zero movement.
We are proud to be B Corp certified, as well as working with partners like D3 who are supporting this systemic change.
It is very easy to say you are committed to a set of principles, but much harder to take action. By aligning our business and our teams to B Corp principles we can show our people and our clients that B Corp is much more than just a badge.